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Building Bridges Through Better Experiences

We're UX4X: a full-service product studio building bilingual (Arabic RTL/English) digital products from user research through design to front-end and AI development for MENA and European markets.

Why UX4X Exists

UX4X was born from a simple observation: exceptional digital products shouldn't be limited by language or geography. Too many teams struggle to create experiences that resonate across cultures, especially when bridging Arabic-speaking MENA markets with English-speaking European audiences.

We started by tackling the challenges others avoid: proper RTL implementation, culturally-appropriate user research, and bilingual design systems that actually work. What began as solving our own client problems evolved into a methodology that helps teams deliver products users genuinely love.

Today, we're not just another agency. We're specialists who understand that great UX transcends translation. It requires cultural empathy, technical excellence, and the kind of evidence-based approach that turns assumptions into insights.

47+ Projects

Across MENA & Europe

Our Mission

Solve real user problems through evidence-based design. We believe every team deserves access to professional UX research, thoughtful interface design, and development that actually ships—regardless of market complexity.

Our Vision

Become the go-to UX partner for teams bridging MENA and European markets. Where bilingual experiences aren't an afterthought, but a competitive advantage built on cultural understanding and technical excellence.

Our Values

Evidence over assumptions. Outcomes over deliverables. Quality over quantity. Privacy by design. We measure success by user satisfaction and business impact, not just pretty mockups.

Meet the Team

A small, focused team of UX specialists who've shipped products across MENA and European markets.

MA

Mohamed Abdelrazek

Founder & Lead UX Architect

Full-stack UX professional with expertise in user research, interface design, and front-end development. Specialized in bilingual design systems and culturally-adaptive user experiences for MENA markets.

UX Research UI Design Development RTL Design
SR

Sara Rahman

Senior UX Researcher

Specialist in qualitative and quantitative research methods with deep experience in MENA user behavior. Conducts user interviews, usability testing, and heuristic evaluations in Arabic and English.

User Interviews Usability Testing Data Analysis Arabic UX
LC

Lucas Chen

Senior UI Designer

Visual design expert focusing on design systems, component libraries, and accessible interfaces. Specializes in creating cohesive experiences that work seamlessly across LTR and RTL layouts.

Design Systems Figma Accessibility Prototyping

Our Principles

These aren't just values on a wall. They guide every decision, from research methodology to pixel placement.

Evidence Over Assumptions

We test hypotheses through user research and data analysis. No guesswork, no design-by-committee, no "we think users want this."

Your benefit: Decisions backed by real user behavior, not opinions.

Outcomes Over Deliverables

We measure success by user satisfaction and business metrics, not just shipping features. If it doesn't improve the experience, we push back.

Your benefit: Solutions that move needles, not just check boxes.

Quality Over Speed

Fast delivery is valuable, but not at the cost of user experience. We ship when it's ready, tested, and validated—not just when the calendar says so.

Your benefit: Products that work right the first time.

Privacy by Design

GDPR compliance isn't an afterthought. We build consent management, data minimization, and user control into every product from day one.

Your benefit: Reduced legal risk and user trust from the start.

Accessibility First

WCAG 2.1 AA compliance is standard, not premium. Keyboard navigation, screen reader support, and color contrast are non-negotiable baseline requirements.

Your benefit: Wider market reach and compliance confidence.

Cultural Context Matters

Localization is more than translation. We adapt research methods, visual design, and interaction patterns to cultural expectations across MENA and European markets.

Your benefit: Experiences that resonate, not just translate.

Built on Solid Foundations

We practice what we preach. This very platform demonstrates our commitment to quality.

290/291
Tests Passing
100% pass rate
95
Lighthouse Score
Performance optimized
CVSS 2.0
Security Score
Enterprise-grade
4
Languages
Full RTL support

Our Technical Stack

Frontend

  • Alpine.js 3.x - Reactive components
  • TailwindCSS 3.4 - Utility-first styling
  • Custom reveal system - Scroll animations

Backend & Infrastructure

  • Supabase - Real-time database
  • Cloudflare Workers - Edge computing
  • PostgreSQL - Data persistence

Quality & Testing

  • Jest 30.2 - Unit testing
  • Playwright 1.56 - E2E testing
  • ESLint & Prettier - Code quality

Ready to Build Something Great?

Whether you need user research, design systems, or full-stack development—let's talk about how we can help.